Jacqueline
Drawing a blank on what to blog about? Here are 5 ideas to get you blogging NOW.
1.) Tell a personal success story. Why? To build rapport with prospective clients. Let them see the real you, and let them see how good you are at your work. Make it short, let your personality shine through, and make sure you obscure any identifying personal information about any people involved.
2.) Interview a local business or write about a local current event. Include any relevant links! Then, post a link to your article on their Facebook page. They might be really appreciative.
3.) Put your spin on current real estate news. This is a no-brainer. You can easily repost content you find elsewhere, but you’re not building your personal brand this way. Introduce news you’re reposting with your opinion. Do you agree or disagree with what’s being said? Do you have better information for your area? Tell your readers, they want to know you’re an expert!
4.) Talk about local current events. What’s going on in local news? Talk about it, and don’t be afraid to start a discussion. End your post with a call for opinions and comments to elicit responses from your readers. Current events are also great because if people are searching the web for news on a topic, there’s an even better chance you’ll show up in a search.
5.) Create to-do checklists or dos and don’ts lists for buyers and sellers on various topics. Easy to write, it’s just a list! But it’s very helpful to your readers; they get easily readable information to help them simplify the buying or selling process.
*Bonus tip: Have a really LONG article that you want to write? Sit down, bang it out, and break it into a series of several posts. You’ll have material at the ready, and you’ll keep your readers wanting more.
If you rotate through this list methodically, you’ll have never-ending blog material with a great mix of local topics (great for SEO), helpful advice (to endear you to prospective clients), information about you (to build that personal brand!), and important real estate news (to show you’re on top of your game).
Do you have any inspiring ideas? Comment below and let us know!
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