Jacqueline
Today we are recapping some quick tips from Rich Vetstein, who’s had awesome blogging success with the Mass Real Estate Law Blog. Make sure you’re on the right track with your blog. Happy writing!
- Figure out your target audience before starting your blog. You need to do some market research before starting your blog, giving it a title and URL, and writing content. Set up Google Alerts on topics. Do keyword research. Look at other blogs and what, if anything, your competition is doing. Then create a well-thought out strategy and stick to it.
- Be Professional. Professionals in regulated industries are worried about what they can and cannot say through social media. It’s very simple: Be Professional. Be Professional, in my view, simply means don’t say anything in social media that you wouldn’t want to see on the front page of your local newspaper or in mixed company at a business networking event. Don’t be stupid. Don’t whine. Don’t complain. Be positive. Use common sense. Get it? Got it? Good. Read more on that from Jay Shepard.
- Post at least once per month, and once per week is even better. Consistency is the key with blogs and all social media for that matter. People look at the last time you posted, and if it’s 6 months ago, they will move on elsewhere. Post, post, post! Here are some blog inspiration tips.
- Think Long Term. Give it some time for your blog to produce results. And remember to post frequently, on hyper-local topics, to start coming up in searches!
- Be Creative and Show Some Emotion. As we said in a previous post, Your Blog Needs Some More Quan. Readers want to hear your voice and feel like they just had a conversation with you. Be yourself, and it will be even easier to write. And yes, you can be professional and personal at the same time!
- You may need to outsource your social media. Getting strong results on search engines, design and plugins can be technologically challenging for the newcomer to blogging. Get your blog professionally designed. Your job is to sell real estate, not design blogs and figure out SEO. That’s where we come in at HubConnected.
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